The Rise and Fall of Owen Cook

For judging any man, I hold two principles:

  1. Does he practice what he preaches?
  2. Is he content with what he practices?


I recently watched an Owen Cook video with some friends. It’s been a year since I last discussed RSD. My opinion has not changed.

Gurus like Owen Cook remain fascinating figures. Men seek avatars to learn from and Owen explicitly is such an avatar, especially since he actually talks in front of crowds, as opposed to anonymous writers on the internet who might as well be keyboard-hitting monkeys.

But no one is perfect and sometimes the most ostensibly successful persons are the most fucked up. The greater the rise, the harder the fall. Such it was with Ken Wilber, as documented by Mark Manson (who himself completely sold-out since the days he garnered praise from Nick Krauser. My local bookshop sells Manson’s book ‘the subtle art of not giving a fuck’, yours probably does too).

Anyway. As with Ken Wilber, so it is with Owen. Below his most recent video.

We watched Owen talk for about 20 minutes, when my friend, who used to be pretty big on RSD, paused the video and exclaimed: ‘this is nonsense. He is just bragging and talking nonsense!’ My friend is right. Owen has no coherent message here. What Owen says here is a random collection of stuff he knows his audience expects him to say, and his audience plays along because Owen says what they paid him to say, but any sense of meaning is lost. It is noise, with little to no information.

It wasn’t always like this. Old Owen was better. For instance take the clip below.

Beardless Owen talked sense, had some good concepts. ‘Pinging’ always stuck with me, which refers to your dependance on other people as anchors for reality. Women ping all the time. Arrogant men ping little and if they are forced to ping they often do so irritatingly slowly. The person who pings less has most power.

But the seeds of his failure were already visible in the fruits of his success. Lemme explain.

Tyler’s big thing has always been deconditioning your social conditioning. What is social conditioning? Everything you’ve been taught by society, your parents, your teachers. You are taught to feel depressed, confined and self-hating. You are taught to shut up and keep your head low. In reactionary circles, social conditioning is known as the false life script.

So Owen wanting to end this makes perfect sense. So far, so good.

The problem arises with his proposed replacement. What is his proposed replacement? Well, in a nutshell: not giving a fuck, being your best self. Do what you like, when you like. Be who you like to be.

Which is great advice. For a fortune cookie. See, men need freedom, sure. But men also need direction, purpose. The reason traditions are important is that they provide a place of belonging for men. Just because our current societal rituals are rotten does not mean we can do away with rituals all-together. Need rituals.

What are such rituals? Rituals derived from the acceptance that we are imbued with genetic programming. As a white male this means you want territory, you want power, you want your own female, you want your female to give birth to your children, you want to protect and care for your family and be loved in return. More or less.

Deviation from this path is possible, but you do so at your own risk. The life-long bachelor does not age too well I think. Paraphrasing Spandrell, life-long bachelors have too much idle time on their hands, do silly things. Jim puts it stronger: if a man does not own a woman he becomes horribly broken. I for one think you end up feeling lonely.

How does this relate to Owen Cook? Well, his wife divorced him and took his 2 kids.

This piece of personal information is crucial. It is sad. But it is also strange. Here’s a guy travelling the world telling men how to achieve success with women, yet he could not convince the mother of his children to stay with him.

Owen Cook’s best teachings are as deeply purple-pill you can describe life without going red. He made all the right observations about women. He described social dynamics accurately. He went into the evolutionary background of it all. But he failed to draw the obvious conclusions that everyone who has taken the red pill has. Owen Cook’s genes want him to own a woman, want him to be patriarch of his family, and if the opposite happens, if his woman leaves him and takes away his children, he becomes horribly broken. Which is exactly what happened.

Men need freedom, but men also need chains of family. But men like hearing about freedom more so Owen did exactly that.

It is ironic that the same thing that brought Owen success, namely telling men what they wanted to hear without setting off too many CRIMETHINK alarms, led to his own downfall.

Not that he has literally hit rock bottom, of course. Dude is still richer than I’ll ever be. But a guru always cares more about his reputation than his bank account, and the end of Owen’s reputation has arrived.



Suggested further reading


7 thoughts on “The Rise and Fall of Owen Cook

  1. “…Here’s a guy travelling the world telling men how to achieve success with women, yet he could not convince the mother of his children to stay with him…”

    I think you’re to hard on him. The structure of the system took away his kids. Just how much, Female maintenance, are we supposed to do to not have them run off with the kids? Making money used to be enough now a Man has to be a psychodrama counselor whose always “on”. Realizing this, not giving a fuck seems a reasonable response to the system. Rejecting it. Over time it will have to change but just like signing any contract they put in front of you just because someone told you to …that’s not a workable strategy for life.

    1. He told men not to slutshame, told women it was a-OK to slut out. Quite likely he continued traveling the world banging sluts while his wife and kids were at home, while he had plenty resources to pull out. Keeping your wife in check should come natural to men, especially a man like Owen, but it did not.

      He wasn’t fucked by the system, he was fucked by his own purple pill worldview.

  2. “…He told men not to slutshame, told women it was a-OK to slut out…”

    I agree with you this is bad but this is the society we live in. It’s unfortunate.

    “… Quite likely he continued traveling the world banging sluts while his wife and kids were at home…”

    You may very well be right and if so he deserves all he got in pay back but I don;t know this and I doubt if you do either.

    I fully agree with most all your propositions but I think that this continuous Man bashing has got to stop. We’re not all perfect and there’s really not enough time and energy to do all the shit we’re supposed to do to keep the country together. Like the ancient Romans when the Vandals came they said F.U. I’m not fighting for your rotten Oligarchy. I fell this is perfectly valid. The rot is deep and short of fighting in the streets, which I’m fully aware gets way out of hand real fast, then the best thing to do is say fuck it and do the best you can with a bad hand.

    1. We have a choice how to deal with the society we live in. Owen chose the purple pill, which is to say he lies to himself and his audience. Therefore Owen is not on my side. Roosh V chose the red pill, therefore Roosh is on my side.

  3. wow you are totally right the old owen cook is almost humble and sympathic to me. You are totally right the owen cook of today become a disconnected la celebrity which is sometimes pretty disgusting and very aggressive there is nothing which is humanizing him. And who indulges the whole time self celebration and is exploiting his fans and may also his collegues in RSD. I never actually saw a video from him which had a really content in it. So i am suprised that he was different in the past. For me he isn’t anymore relateable on human level he seems like bloated ballon ready to explode. SAD

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