There’s 3 types of political genetic strategies.
The first is the rightist. The rightist conquers and defends territory, uses nature’s hierarchy, builds civilization. He creates order. The rightist wants things to be fair, not because he cares about others, but because he knows it benefits him in the long run. He values honesty, loyalty, integrity. The rightist might be an asshole, but he is an honest asshole.
Being a successful rightist demands your value of being right to be greater than other people’s annoyance at you being right. This is risky. Ergo, rightists make up a minority of the population, say 10%.
The second is the leftist. The leftist is the evolutionary consequence of a recurring natural phenomenon, namely that in a prisoner’s dilemma it is very beneficial to defect. Leftism is entropy, the leftist creates chaos. The leftist says he values honesty, loyalty and integrity but only because he understands the power of an effective lie. Leftists are natural defectors, always on the lookout for a way to gain the system, the most popular current way being what Spandrell calls biological leninism.
Being a successful leftists demands you latch onto a greater body and leverage said body to your advantage. There are plenty of bodies to latch on to, so being a leftist is generally a sound strategy. I’d say leftists makes up about 20% of the population.
The third and final is the centrist. The centrist is about cooperation — not always honest, not always lying, just pragmatic cooperation. ‘Let’s just get along’ is the slogan of the centrist. Genes and life situation nudge the centrist in a rightist or leftist direction, but keeping the peace is always top priority.
Being a successful centrist demands not rocking the boat too much. It is quite a safe evolutionary strategy, hence centrists make up the bulk of the population, say 70%.
Leftists and rightists fight for control of society because both factions realize all flows downstream from power. Those in power decide, and those underneath that power follow. Centrists complain about radical leftists this and radical rightists that, but in the end their thinking processes are entirely dependent upon the Overton window as defined on the left side by radical leftists, on the right side by radical rightists. Or, spoken as a rightist hipster: centrists, otherwise known as normies, are a bunch of basic bitches.
Of course the right can not have too big of a mouth. After all, the right has been losing like there is no tomorrow. Centrists like winners and the left has been the clear winner of the past 200 years. Thus in normie society it is perfectly tolerable to be an outspoken leftist like Stephen Colbert but it is a faux-pas to be an outspoken rightist like Alex Jones.
Evolutionary entropy turns out to be a pretty powerful force.
On a final note, because the above strategies are genetic, people are very rarely swayed in opinion. No matter how watertight an argument is, if it doesn’t feel right it will be forgotten. Thus even a highly intelligent man like Jordan Peterson does not actually sway the masses in favor of rightism. He is simply a center-right intellectual explaining to fellow centrists that our current leftist overlords are moderately insane, which is only possible because our leftists overlords are extremely insane. Hence the relative ease with which he dismisses the label ‘racist’, which real rightists wear like a proud nick name.